付费SEM搜索引擎营销
1、PPC广告
PPC 是英文Pay Per Click的缩写形式，其中文意思就是点击付费广告。点击付费广告是 大公司最常用的网络广告形式。这种方法费用很高，但效果也很好。比如搜狐和新浪首页上的 banner广告。这种形式的广告是这样收费的：起价+点击数x每次点击的价格。越是著名的搜索引 擎，起价越高，最高可达数万甚至数十万。而每次点击的价格在0.30元左右。提供点击付费的网 站非常多，主要有各大门户网站（如搜狐、新浪）搜索引擎（Google和百度），以及其他浏览量 较大的网站，比如提供软件下载的华军等等。
2、竞价排名
竞价排名服务，是由客户为自己的网页购买关键字排名，按点击计费的一种服务。客户可 以通过调整每次点击付费价格，控制自己在特定关键字搜索结果中的排名；并可以通过设定不同 的关键词捕捉到不同类型的的目标访问者。
而在国内最流行的点击付费搜索引擎有百度，雅虎和Google。值得一提的是即使是做了 PPC付费广告和竞价排名，最好也应该对网站进行搜索引擎优化设计，并将网站登录到各大免费的 搜索引擎中。
仁杰高科技排名优化
提供最优势的搜索引擎排名优化、网站优化、站外优化、程序优化。有意者请联系0595-26391888
2007-6-26 10:22:17 | 字号:大 中 小
付费SEM搜索引擎营销
Tags: seo动态
发布:搜索引擎优化总监 | 分类:SEO动态及搜索引擎优化最新文章 | 评论:8 | 引用:0 | 浏览: | 字号:大 中 小
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